Three Minutes to Success
52 classic small business lessons you can read in 3 minutesTABLE OF CONTENTS
Acknowledgments ............................................................. xiii
Foreword
Introduction
How to use this bookOn Business Ownership: Myths of ownership
On Management: Three management best practices
On Community: Building a community
On Reinvention: Reinvention or extinction
On Heroes: The small business gift
On Borrowing From Banks:
Getting a bank loan—Part 1
Getting a bank loan—Part 2On Investor Capital: Seeking investors
On Working With Bankers: Speak the language
On Projections: Lessons from the farm
On Entrepreneurial Mettle: Small business characters
Two pages for your notesOn Marketplace Relationships: Two key relationships
On Customer Integration: Become a partner
On Competition: Waking up in Wal-World
On Customer Service: A golden opportunity
On Branding: Branding and the Q.
On Personal Growth: Find your spirit]
On Business Structure: Business life forms
On Franchising: And God created the franchise
On Strategic Alliances: Seeking efficiencies
On When To Grow: What’s the next step?
On Entrepreneurial Fauna: Observing rare species
Two pages for your notesOn Simple Business Planning: Planning for success
On Business Growth: Our growth isn’t genetic
On Success Practices: Laws of aggregation
On Success and Failure: An irony of the marketplace
On Ego and Capital: What was I thinking?
On Maintaining Balance: Balancing work and life
On Trust: Managing with trust
On Human Resources: Managing humans
On Effective Motivation: Motivating employees
On Leaders and Tyrants: Democratic ironies
On Patience: Impatience is standard
On Financial Management: Fundamental financials
On Time: The clocks of small business
On Operating Indicators: Dashboard management
On Operating Focus: For profit, focus on the letters
On Happiness: Focus on happiness
Two pages for your notesOn Intellectual Property: IP: Do you get it?
On Opportunity: Your next killer app
On Leveraging Technology: Focus on technology
On Services Pricing: Think price—not wages
On Performance Supplements: Professional Vitamin C
On Customer and Competition:
Customer? What Customer? Part I
Customer? What Customer? Part IIOn Customer Motivations: The nature of humans
On Change: A time for change
On The Evolving Workplace: Consider teleworking
On Clarity: Looking for answers
On Expectations: The field of dreams myth
On Truth: Red herrings are for foxhunts
On Negotiating: Negotiating for success
On Small Business Politics: Focus on politics
On Entrepreneurial Sandwiches: What really matters
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